The well-known Diplomat Beach Resort in Florida is being rebranded as Hilton’s latest Signia destination

The Diplomat Beach Resort has long been a Hollywood star — well, Hollywood, Florida, that is — and now the popular Hilton resort is ready for its next role.

Currently part of Hilton’s Curio Collection, the 36-story resort is now undergoing a transformation that will see the popular points property evolve into the Signia by Hilton Diplomat Beach Resort.

If you’re not yet familiar with Signia, don’t fret; Signia by Hilton Diplomat Beach Resort will only be the fourth hotel from the brand that has a big focus on major gateway cities, offering top-tier event and meeting spaces. In simple terms, it will be a modern convention hotel that’s trendy, fresh and approachable. (And any of us who have ever been to an older convention-style hotel know exactly why that’s important.)

Across the hotel, guests will see big changes across public spaces and communal areas, especially in and around the more than 200,000 square feet of event and meeting spaces.

HILTON

Highlights of the upgrades include a new oceanfront meeting terrace that can be used all year long, a VIP pool deck that doubles as a space for events, a reimagined patio at the Point Royal restaurant and a new terrace connecting the hotel and its convention center.

New design elements, including lush greenery and new art, are being ushered in across the entire hotel as part of the Signia brand’s arrival. The main lobby area will blur the lines between indoors and outdoors, while the central bar will focus on a seasonal cocktail menu and Mediterranean-inspired small bites.

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A new infinity pool terrace will also feature verdant landscaping, adults-only cabana rentals, daybeds and extra lounge spaces with fire pits and bar access.

HILTON

Many business folks might be excited to hear, too, that the conference-forward hotel will also have an all-new club lounge called Club Signia, available for an additional fee. Located on the 33rd floor, Club Signia will offer 6,600 square feet of indoor and outdoor space, gorgeous ocean views and all the goodies you can expect from a club lounge, like food and drinks.

Other big changes coming to the property will be on the menus of the resort’s six restaurants and bars and for in-room dining. For example, the oceanfront bar and grill Playa will dig deep into the area’s Latin culture and cuisine, and Diplomat Prime will offer a new menu that reflects the tropical vibes reinforced by the Signia brand.

“We can’t wait to share our transformation with both new and longtime guests,” general manager Dean Lane said in a statement shared with TPG. “It really is incredible how all the changes balance the history and beauty of this special place with all of these luxurious touches. The founders of the property called it a ‘one-stop paradise’ decades ago — and I think we’re definitely living into that vision.”

The resort will continue to stay open during the transformation.

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